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Daily monitoring of your website traffic provides
invaluable information about who is using your
website and what they are doing. Spectralis'
WebStat Tracking Service provides information
in the following areas:
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(Number
of Individual users on your website. Each
visitor is only counted once.) |
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(Total
number of pages viewed, including multiple
views by the same user.) |
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Average
Unique hits divided by the number of days
that the stats have been collected so far
that month. |
- Average
User Session Length
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The
average number of pages viewed by users over
the course of their visit. This stat helps
to determine whether you are catching the
attention of the user, and are providing interesting
information for the user to view. Very low
numbers may indicate that users are only passing
through your site, or are having difficulty
finding what they are looking for. |
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Useful
when designing a website, to determine whether
the majority of your users browse your website
with Internet Explorer or Netscape Navigator.
This stats also traps the browser version
to assist with error resolution. |
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Useful
for determining the technical up-to-dateness
of your users. Also tracks Microsoft vs Linux
vs Mac users. |
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Also
useful from a website design standpoint. No
guess work needed to design to the majority
of your audience's monitor resolution. |
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Determine
the best time to make significant changes
to your website or track when the highest
number of users will be on your website for
promotional purposes. |
- Individual
Page View Tracking
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Track
exactly where your users are going and what
they are looking at. This information is very
useful in determining whether your key sections
are user-friendly to your surfers. Can they
find the information that they are looking
for? or the information that you want
them to see? |
- 404
- Page not Found error tracking
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Identifies
broken links and incorrect page references.
Decreases errors on your website and decreases
user frustration. |
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Find
out how users are reaching your website.
Who is linking to your website on the web?
Is your web advertising working? |
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